I’m going to start this blog by admitting to one of my shortcomings. Not only am I awful at DIY and home improvements/ maintenance, but I am totaly disinterested in getting any better at them. When we moved into our house my Father-in-law spent an afternoon showing me how to re-roof the shed (it had a huge hole in it, so it really needed doing) but the thing was I couldn’t care less how a shed gets re-roofed. I wished he’s just got on and done it himself and left me inside to do something else. My Dad is also a very practical man and at the age of 70 he’ll still repoint his own walls and fit his own TV ariels on the chimney. But I hate that kind of work. I know I’m not good at it, so I can’t help but find it a colossal waste of my time. They are jobs that need doing, but not by me. They need doing by people who can do them better, leaving me to do something I’m good at. That said I get embarrassed at having to ask tradesmen to do simple jobs for me. There are quite a few people I know who don’t know how to wire a plug, bleed a radiator or change headlight bulbs in their car; all of which I’ll happily do. I’ll also change a tyre (should the need arise), and last year I had to fit new valves in the toilet (we were only without a working loo for 3 days whilst I got it right – not a bad effort!).
I mention this because I want to demonstrate that I am sympathetic towards the situation I’m about to bring up.
Over the time I have been operating as Bee Productive I have visited quite a number of Voiceovers’ home studios and have seen not only a wide variation in studio equipment and set-ups, but also a huge variation in technical know-how. There are a large number of VOs who know exactly how their studios work – and they never call me out as they can fix their own problems – and there are those who can do quite a bit and just need a bit of reassurance, but there are an alarming number who haven’t the foggiest what they own and use on a daily basis. I understand where you’re coming from. You’re looking for a career and somehow you settle on becoming a voiceover artist. You enjoy reading(!), and yearn for the challenge of the performance, of making sense out of the written page, breathing life into the squiggles on the paper. You want the challenge of the lilt and flow of language and can bring meaning into whatever badly punctuated piece of text you’re asked to let your tonsils loose on. But what’s this? In order to fulfil your dreams you need to buy and use some expensive pieces of electronica? You’re not interested in that, you want to read. But what?… I can’t do my job without this kit? Guess you’ll have to buy it then. It’s a necessary evil.
I do know where you’re coming from. I didn’t buy a car because I love the second law of thermodynamics, but I have to live with it. I know that things will drop off it and they will need repairing. But there is a difference. If something goes wrong with my car I’m inconvenienced and I need to get it repaired. Unless it’s very serious it doesn’t stop me from working and earning a living. But what about your studio? If that goes wrong there’s a good chance your livelihood will be affected until you can get it fixed. Knowing a few things about how your studio is put together could not only save you a repair bill, but it could save you from losing that big money agency session that’s booked in 15 minutes after you discover that your desk isn’t working. Now do you see the point in knowing a bit more about how it works?
Unless you’re an accountant you don’t go into business to have to do accounts. I don’t know anyone (accountants excepted) who enjoys doing them and I know so many people who put them off as much as possible. But it’s a necessity of business. For a voiceover I would say studio management is as well. It’s not a legal requirement or anything but let’s face it, would you do your accounts if that wasn’t? It is as beneficial to understand your studio as it is to understand your cash flow. I’m very happy for voiceovers to not know as much as I know about studio mechanics and management as I totally get the value of hiring specialists to do jobs. But I think there is a level of knowledge that you need to have to keep your studio ticking over that is surprisingly absent in some VOs.
So here are a few questions. I would consider these essential to running your own studio.
1. If you’re doing a remote session and the producer at the other end asks you to adjust your levels, do you know how to do it?
2. Do you know what a clean feed is and whether you’re sending it?
3. Do you know the difference between balanced and unbalanced jacks? Or male and female XLRs?
4. Do you know the difference between 16 and 24 bit audio? or 44.1KHZ and 48KHz files?
5. What’s phantom power and why do you use it?
6. What are G.722 and Zephyr? Why/when might you need to know? (possibly not an essential question)
So here’s the sell-y bit. If you want help answering these questions or making sure your studio set up is as well as it can be then get in touch. I’ve already helped dozens of VOs and upgraded many studios. I’ve been in the industry for many years so I know what VOs need from their equipment. I can attend your studio in person or work remotely (depending on the job) and help you get the most out of your studio equipment. It can only help your career.